QR Codes

OK, I’ve been asked what that little box of boxes is on my 39th and M Street flyer. In short, it is like a bar code, but more advanced and smart phones are often used to read them to take the user directly to a website.

Here is what Wikipedia has to say about QR Codes.

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).^[1]

Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process,^[2] the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.^[3]

The technology has seen frequent use in Japan; the United Kingdom is the seventh-largest national consumer of QR codes.^[4]